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25 April 2018

Quote of the daypurpose of business

The purpose of business is to create a customer.

Peter F. DruckerAustrian-born American management thinker and author on strategyAttributed

Principle of the day

Recency and availability

People recall recent or readily available information more easily; repeated visibility is not the same as truth or quality.

Amos Tversky and Daniel KahnemanResearchers of heuristics and cognitive biasesSource: Availability heuristic

Quote of the daychange

Some people don’t like change, but you need to embrace change if the alternative is disaster.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Quote of the daynonconfrontational advantage

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Principle of the day

Incrementality

Incremental impact should be assessed against what would have happened without the action; correlation does not prove campaign impact.

Source: Marketing attribution

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