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#Career

Business Factory Welcomes New Country Director

10 May 2021

Quote of the daychange

Some people don’t like change, but you need to embrace change if the alternative is disaster.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daystrategic trade-offs

A sustainable strategic position requires trade-offs.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Quote of the dayquality responsibility

Quality is everyone’s responsibility.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Principle of the day

Brand consistency

Every touchpoint should reinforce the same brand promise, even when the format and channel differ.

Source: Branding

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