AI voice cloning in marketing – a hit or a dangerous game with voices?
Technology•2 April 2025
Campaign
#Campaign
ZEN.COM and Mastercard with Messi — "Precision and Control" as the New Language of Fintech
7 May 2026
New Balance Unites All Runners
Curiosities•26 September 2024
If Coffee Ran Out - Lavazza Launches New Campaign
Marketing•23 April 2024
IKEA - new positioning and format
Reklama•8 September 2023
Otodom Unveils New Visual Identity
Branding•8 September 2021
Marketing Industry Supports People with Down Syndrome
Marketing•19 March 2021
For the Sake of the Planet! See the Best WWF Creations [GALLERY]
Inspiracje•1 September 2020
Apple Resellers Join Forces!
Marketing•20 August 2020
8 INSPIRING posters from advertising campaigns
Inspiracje•31 January 2020
COCA-COLA Truck Sets Off - Christmas in Advertising Officially Begins
Marketing•20 November 2019
Principle of the day
Pareto principle (80/20 rule)
The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.
Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule
Quote of the dayproductivity
Time is the scarcest resource, and unless it is managed, nothing else can be managed.
Quote of the dayaction
Do not wait; the time will never be just right.
Principle of the day
Social proof
Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Quote of the dayorganizational resilience
’Cause I guarantee if you go work on something hard, Let me tell you what, there is no straight line to heaven.
“Rewind Time” with BMW Aftersales
Inspiracje•16 August 2018
New brand with one of the largest launch campaigns in Poland!
E-commerce•16 August 2018
What Lies Behind the First Economic Promotion Campaign of Podkarpackie?
Events•16 August 2018
Schwepps Awarded at Cannes Lions - an Exceptional Campaign from Brazil You Have to See!
Inspiracje•26 July 2018
The "Lufthansa Memory Network" campaign – a competitor for Instagram?
Social Media•4 April 2017
#Thank You for Being Yourself – House SS17
Marketing•22 March 2017
Tarczyński Campaign Finale - "According to Many, the Best Kabanosy in the World"
Marketing•3 March 2017
Join our newsletter
The most important marketing news, analyses and events — straight to your inbox.