META Spends 600 Billion. Its Employees Pay the Price
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Principle of the day
Jobs to be done
A customer hires a product to do a job in a context; study the situation and desired progress, not only demographics.
Quote of the daycommunity participation
No matter what your niche is, you need to become part of the community. Join the conversation.
Quote of the daythe customer as boss
There is only one boss. The customer.
Principle of the day
Brand consistency
Every touchpoint should reinforce the same brand promise, even when the format and channel differ.
Quote of the daycontent freshness
Be out there early and often, and don’t be repetitive.
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