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12 September 2026

Principle of the day

Jobs to be done

A customer hires a product to do a job in a context; study the situation and desired progress, not only demographics.

Clayton ChristensenAmerican innovation researcher and Harvard Business School professorSource: Know Your Customers’ “Jobs to Be Done”

Quote of the daycommunity participation

No matter what your niche is, you need to become part of the community. Join the conversation.

Gary VaynerchukAmerican entrepreneur, author, and digital content creatorSource: Gary Vaynerchuk Puts the Social in Social Media

Quote of the daythe customer as boss

There is only one boss. The customer.

Sam WaltonAmerican entrepreneur and founder of WalmartAttributedView profile: Walmart

Principle of the day

Brand consistency

Every touchpoint should reinforce the same brand promise, even when the format and channel differ.

Source: Branding

Quote of the daycontent freshness

Be out there early and often, and don’t be repetitive.

Gary VaynerchukAmerican entrepreneur, author, and digital content creatorSource: Gary Vaynerchuk Puts the Social in Social Media

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