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MEDIARUN · Rankings

Media agencies ranked by effectiveness awards

Media agencies awarded at Effie 2019–2025 and MIXX 2021–2025. Campaigns count whether the media agency entered them alone or with a creative agency.

Scope
Effie 2019–2025, MIXX 2021–2025
Sorting
Award points
Entities
44 entries
Source
SAR (Effie), IAB Polska (MIXX)

Top 10

The ten that rule the market

The leaders of the ranking with their Mediarun profiles: who, from where, since when and how much they are worth.

SAR (Effie), IAB Polska (MIXX)

01 Ranking leader

Starcom

  • IAB · SAR

Profile in preparation — data will appear after the catalogue scan.

Total points

405pts

56% ahead of number 2

Effie 2019–2025
351 pts
MIXX 2021–2025
54 pts
02

Zenith

  • IAB · SAR
Total points259pts64% of the leader

Profile in preparation — data will appear after the catalogue scan.

03

Um

  • formerly Universal McCann · IAB · SAR
Total points256pts63% of the leader

Profile in preparation — data will appear after the catalogue scan.

  1. 04

    Omd

    • IAA
    Total points255pts63% of the leader
    →
  2. 05

    Wavemaker

    • IAA · IAB · SAR
    Total points249pts61% of the leader
    →
  3. 06

    MullenLowe MediaHub

    • SAR
    Total points190pts47% of the leader
    →
  4. 07

    Spark Foundry

    • SAR
    Total points177pts44% of the leader
    →
  5. 08

    EssenceMediacom

    • formerly MediaCom · IAA · IAB · SAR
    Total points165pts41% of the leader
    →
  6. 09

    Mindshare

    • IAA · SAR
    Total points161pts40% of the leader
    →
  7. 10

    Havas Media

    • IAA · IAB · SAR
    Total points134pts33% of the leader
    →
Membership
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Full ranking

Effie 2019–2025, MIXX 2021–202544 / 44
Details#Media agencyMedia agencyEffie 2019–2025MIXX 2021–2025Total pointsProfile
1StarcomIAB · SAR351 pts54 pts405ptsBrand profile →
2ZenithIAB · SAR179 pts80 pts259ptsBrand profile →
3Umformerly Universal McCann · IAB · SAR252 pts4 pts256ptsBrand profile →
4OmdIAA208 pts47 pts255ptsBrand profile →
5WavemakerIAA · IAB · SAR219 pts30 pts249ptsBrand profile →
6MullenLowe MediaHubSAR82 pts108 pts190pts—
7Spark FoundrySAR159 pts18 pts177pts—
8EssenceMediacomformerly MediaCom · IAA · IAB · SAR154 pts11 pts165ptsBrand profile →
9MindshareIAA · SAR77 pts84 pts161pts—
10Havas MediaIAA · IAB · SAR68 pts66 pts134pts—
11Performics72 pts12 pts84pts—
12PhdIAA · IAB44 pts36 pts80pts—
13CaratSAR58 pts—58pts—
14Value MediaIAB · SAR25 pts16 pts41ptsBrand profile →
15Sales&MoreIAB9 pts22 pts31pts—
16GroupMIAA10 pts16 pts26pts—
17InitiativeIAB25 pts—25ptsBrand profile →
18Media Direction OMDIAB · SAR20 pts—20pts—
19PHD Media DirectionSAR19 pts—19pts—
20Dentsu X11 pts2 pts13pts—
21BluerankIAB—12 pts12ptsBrand profile →
22K2 Precise9 pts—9pts—
23Media ConceptSAR9 pts—9pts—
24Arena MediaSAR7 pts2 pts9pts—
25Pure Play5 pts2 pts7pts—
26Initiative MediaSAR6 pts—6pts—
27re586 pts—6pts—
28Fullsix Media4 pts1 pts5pts—
29Media Republic3 pts2 pts5pts—
30Media ContextSAR4 pts—4pts—
31MediaOn4 pts—4ptsBrand profile →
32Mediaplus WarsawIAB · SAR4 pts—4pts—
33Mets4 pts—4pts—
34Rebel Media4 pts—4pts—
35iProspect—4 pts4ptsBrand profile →
36Dom Mediowy Czarna Owca3 pts—3pts—
37OMD Media Direction—3 pts3pts—
38Five Media2 pts—2pts—
39Publicis Leon2 pts—2pts—
40SDE Media2 pts—2pts—
41Vizeum2 pts—2ptsBrand profile →
42ISTV Media1 pts—1pts—
43Media Direction1 pts—1pts—
44U2 Media1 pts—1pts—

How we score award points

Entries in the ranking
44entries
With a catalogue profile
12entries
MIXX awards
1902021–2025

Sources: Effie Awards rankings 2019–2025 published by SAR (sar.org.pl, awards.effie.pl), MIXX Awards winners 2021–2025 (mixx-awards.pl, IAB Polska), member lists of SAR, IAB Polska, IAA Polska and POR (as of 25.09.2026). Effie points are as reported by SAR. MIXX awards use the same scale: Grand Prix, Best in Show and titles of the year 12, gold 8, silver 6, bronze 4, distinction 2; co-entrants get half. Points won under former names (e.g. VMLY&R, Isobar, Leo Burnett, Universal McCann) count under the agency’s current name.