RTB House hires Tomasz Wnuk as Commercial Head of Global Deals

Tomasz Wnuk, formerly Managing Director CEE at Integer.pl, begins collaboration with RTB House — a technology company specializing in advertising activities based on advanced retargeting scenarios. He has taken on the newly created position of Commercial Head of Global Deals.

New role at RTB House

Tomasz Wnuk will focus at RTB House on attracting new international advertisers, as well as planning and implementing long-term cooperation strategies with the company’s global clients.

As highlighted by Daniel Surmacz, Chief Operating Officer of RTB House, consolidating total responsibility for international advertiser relationships in one person will allow for optimization of global sales processes. – We are entering new markets and increasingly executing retargeting campaigns for our clients simultaneously across multiple countries. I am confident that Tomek, with his experience in developing international projects, will excel in the role of partner in negotiations with the largest e-commerce advertisers worldwide – emphasizes Surmacz.

Experience with Integer.pl and Orange

Wnuk was associated with the Integer.pl Group for the past 4.5 years (2011–2015), holding various roles during which he managed sales teams. Recently, he was responsible for the international expansion of Paczkomatów® into the Central and Eastern European markets. Previously, he gained experience at Orange (2007–2011), where he led the analytics department. He is a graduate of economics from the Warsaw School of Economics.

Global expansion of RTB House

RTB House is one of Poland’s fastest-growing technology companies, having launched business operations in dozens of European countries over the past 3 years, and recently initiating activities in the Asia-Pacific region (Indonesia, Malaysia, Singapore, and Thailand) and Latin America (Brazil, Argentina, Mexico, and Chile).

Terms from the article

RTB — Reason to Believe. Evidence or credible justification for a brand’s promise, such as a study, certificate, ingredient, test result, expert opinion, or outcome. RTB strengthens the marketing message and reduces empty declarative claims.

Why it matters: Provides a solid foundation for the brand’s promise: research, certification, results, or expert opinion. Declarations are common in advertising — credible evidence sets you apart.

When to use it: In communication of advantages: next to every key promise, include its justification.

Risks of omitting it: A promise without evidence sounds like any other ad — the audience has heard a thousand times that something is 'the best'.

RTB — Reason to Believe / Grund zum Glauben. Beweis oder glaubwürdige Begründung einer Markenversprechen, z. B. Studie, Zertifikat, Inhaltsstoff, Test, Expertenmeinung oder Ergebnis. RTB stärkt die Marketingbotschaft und vermeidet leere Deklarationen.

Dlaczego to ważne: Gibt dem Markenversprechen eine konkrete Grundlage: Studie, Zertifikat, Ergebnis oder Expertenmeinung. In der Werbung gibt es viele Aussagen – glaubwürdige Beweise heben ab.

Kiedy się stosuje: In der Kommunikation von Vorteilen: Neben jedem wichtigen Versprechen wird dessen Begründung platziert.

Czym grozi pominięcie: Ein Versprechen ohne Beweis klingt wie jede andere Werbung – der Empfänger hat bereits tausendmal gehört, dass etwas das „Beste“ ist.

Summary

Tomasz Wnuk, formerly Managing Director CEE at Integer.pl, joins RTB House in the newly created role of Commercial Head of Global Deals. He will focus on acquiring international advertisers and developing long-term strategies for global clients. Daniel Surmacz, COO of RTB House, expects improved efficiency in sales processes through centralizing responsibility for advertiser relationships.

Wnuk worked with the Integer.pl Group for 4.5 years, overseeing the expansion of Paczkomatów® into Central and Eastern Europe, and previously managed the analytics department at Orange. This move marks another step in RTB House’s global expansion, which already operates in dozens of European countries and has recently entered the Asia-Pacific and Latin American regions.