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Apple: The End of the Tim Cook Era. Who Will Be the Next CEO?

22 April 2026

Principle of the day

Claim substantiation

Advertising claims should be truthful, non-deceptive and supported by evidence appropriate to the claim.

Source: Advertising and Marketing

Quote of the daystrategic positioning

Strategy is the creation of a unique and valuable position, involving a different set of activities.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Quote of the daydecisions

Good decisions come from experience. Experience comes from making bad decisions.

Mark TwainAmerican writerAttributed

Principle of the day

The long tail

A broad catalog of many niche products can create substantial aggregate demand; the platform must reduce discovery costs.

Chris AndersonAmerican author and former editor-in-chief of WiredSource: The Long Tail

Quote of the daystrategic results

Effectiveness is doing the right things; efficiency is doing things right.

Peter F. DruckerAustrian-born American management thinker and author on strategyAttributed

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