MSLGROUP appoints new Managing Director

Sebastian Stepak has been appointed Managing Director of MSLGROUP. His responsibilities will include leading the firm in Poland and further developing and expanding expertise in marketing communications.

New Managing Director of MSLGROUP in Poland

He has been involved in the PR industry for over 15 years. Since 2014, he has led MSLWARSAW, one of the companies in the Publicis Group portfolio in Poland. He has extensive experience managing large teams and complex projects, having worked with major brands both in Poland and internationally. He was the only Polish juror in the PR category at the Cannes Festival and has also served on the Sabre Awards jury.

Zofia Bugajna will assume the role of Business Development Director, CEE and will be responsible for business development at the regional level across Central and Eastern Europe.

Zofia Bugajna leads business in CEE

She has over 10 years of experience in consumer marketing and brand management, and the projects she has led have been repeatedly rewarded and nominated for both Polish and international awards. She has been with MSLGROUP since 2010, where she was responsible for acquiring and managing clients in the consumer market.

Hejnowski: new opportunities and potential

‘I’ve worked with Sebastian for many years and I’m convinced that his knowledge and experience will open up new opportunities for us. Zofia, in turn, has a great talent for convincing clients of the importance of reputation, and I believe we will be able to leverage this potential in her new, international role. My heartfelt congratulations to both of them,’ said Sebastian Hejnowski, President of MSLGROUP.

Key terms in the article

PR — Public Relations / relations publiczne. Activities that build an organization’s reputation and relationships with its environment: media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand storytelling.

Why it matters: It builds what no ad can buy: credibility through third-party voices. An editorial piece and a well-handled crisis carry more weight than any campaign — because someone else is speaking about the brand, not the brand speaking about itself.

New Managing Director of MSLGROUP in Poland

When to use it: Ongoing: media relations, press releases, interviews, events; especially during crises and company changes.

Risk of neglect: Without media relations, a company communicates only through paid channels, and in a crisis, it’s left without spokespersons and without trust.

PR — Public Relations. Activities that build an organization’s reputation and relationships with its environment: media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand storytelling.

Why it matters: It builds what no ad can buy: credibility through third-party voices. An editorial piece and a well-handled crisis carry more weight than any campaign — because someone else is speaking about the brand, not the brand speaking about itself.

When to use it: Ongoing: media relations, press releases, interviews, events; especially during crises and company changes.

Risk of neglect: Without media relations, a company communicates only through paid channels, and in a crisis, it’s left without spokespersons and without trust.

Summary

Sebastian Stepak, who has been involved in the PR industry for over 15 years and has led MSLWARSAW since 2014, has been appointed Managing Director of MSLGROUP. He will lead the firm in Poland and develop marketing communications expertise. Zofia Bugajna, who has been with the agency since 2010, has been promoted to Business Development Director, CEE, where she will manage business development in Central and Eastern Europe markets.

Stepak has served as a juror at the Cannes Festival and on the Sabre Awards jury, while Bugajna brings over 10 years of consumer marketing experience and numerous project-based awards. MSLGROUP President Sebastian Hejnowski emphasized that the new roles will enable both to leverage their expertise within the international structures of the Publicis Group.