Krzysztof Bogacz

Marketing, Strategy and Innovation Director, LOTTE Wedel at LOTTE Wedel

01 / 03

WHO IS WHO

Krzysztof Bogacz — key information

LOTTE WedelCompany

Marketing, Strategy and Innovation Director, LOTTE WedelPosition

PolandCountry

Confectionery / FMCGIndustry

WHO IS WHO

Marketing, Strategy and Innovation Director, LOTTE Wedel

Career

Key moments in the career of Krzysztof Bogacz.

Did you know?

Stories and details from the Mediarun newsroom archive.

Decisions

2026
Wedel Crush
He launched the Wedel Crush line built on texture and emotion.

In brief

Sources

—
marketerplus.pl/krzysztof-bogacz-wedel-marketing-to-ciagla-zmiana-nawet-w-marce-z-tra
—
aboutmarketing.pl/krzysztof-bogacz-wedel-kategoria-impulsowa-jest-dzis-mocno-napedzana-
—
pl.linkedin.com/posts/krzysztof-bogacz-21776b64_w-nowej-strategii-wedla-innowacyjność
—
leadersineurope.com/pl/polska/top-cmo/2024/

Awards

Krzysztof Bogacz

Krzysztof Bogacz is marketing, strategy and innovation director at LOTTE Wedel.

He combines the brand's heritage with innovation, refreshing icons such as Pawełek, WW and Bajeczny.

In 2026 Wedel launched the Wedel Crush line aimed at younger consumers.

The strategy also includes Wedlomat vending machines as a new sales and brand-experience channel.

Mentions