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BBC Studios strengthens team in Warsaw

8 October 2024

Quote of the dayartificial intelligence

With artificial intelligence, we are summoning the demon.

Elon MuskFounder of SpaceX and CEO of Tesla · MIT symposium (2014)AttributedView profile: Tesla

Principle of the day

Metcalfe’s law

The value of a network grows with the number of possible connections among its participants; growth should also be assessed by user quality and activity.

Robert MetcalfeAmerican engineer and co-inventor of EthernetSource: Metcalfe’s law

Quote of the dayaction

Action is the foundational key to all success.

Pablo PicassoSpanish painterAttributed

Quote of the daysmarter online audiences

Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Incrementality

Incremental impact should be assessed against what would have happened without the action; correlation does not prove campaign impact.

Source: Marketing attribution

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