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Merger of Giants – A New Global Advertising Leader?

20 January 2025

Principle of the day

Value before promotion

Provide useful information or solve a problem before asking for attention, data or a purchase.

Source: What is Content Marketing?

Quote of the daywork

Genius is one percent inspiration and ninety-nine percent perspiration.

Thomas EdisonAmerican inventor and businessmanAttributed

Quote of the dayorganizational resilience

’Cause I guarantee if you go work on something hard, Let me tell you what, there is no straight line to heaven.

Ginni RomettyAmerican business executive and former CEO and chair of IBMSource: Cultivating good power with longtime IBM CEO Ginni Rometty (TED transcript)View profile: IBM

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daystrategy

The best way to predict the future is to create it.

Peter DruckerAustrian-American management thinkerAttributed

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