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What Do Clients Expect from PR Agencies? – Technology, Strategy

29 April 2020

Quote of the daymindset

I’d rather be optimistic and wrong than pessimistic and right.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daymarket reconstruction

Market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Quote of the dayproductivity

Time is the scarcest resource, and unless it is managed, nothing else can be managed.

Peter DruckerAustrian-American management thinker · “The Effective Executive” (1967)Attributed

Principle of the day

Metcalfe’s law

The value of a network grows with the number of possible connections among its participants; growth should also be assessed by user quality and activity.

Robert MetcalfeAmerican engineer and co-inventor of EthernetSource: Metcalfe’s law

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