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IKEA Unveils a Revolutionary Interior Design Tool!

18 October 2023

Quote of the daycustomer value

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip KotlerAmerican marketing professor and author of business textbooksAttributed

Principle of the day

Occam’s razor

Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.

William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama

Quote of the dayplanning

Plans are nothing; planning is everything.

Dwight D. Eisenhower34th U.S. President, Supreme Allied Commander in EuropeAttributed

Quote of the daythe customer as boss

There is only one boss. The customer.

Sam WaltonAmerican entrepreneur and founder of WalmartAttributedView profile: Walmart

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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