Dentsu Aegis Network partners with Polish Handball Federation

- Strategic partnership with the PHF stems from our decision to strengthen sport marketing competencies within Dentsu Aegis Network Poland. We draw expertise from the best — Dentsu Inc. has unique experience in this field. I believe our skills, combined with our competitive edge in innovation, technology, and data, will help grow handball, making it even more exciting for fans, brands, and media, while expanding the sport’s audience — says Sławomir Stępniewski, CEO Dentsu Aegis Network Poland & Eastern Europe.

As Strategic Partner of the Polish Handball Federation, companies within Dentsu Aegis Network Poland will manage three key areas: supporting the PHF as an organization, supporting the Polish national team, and implementing thePHF’s CSR initiatives aimed at promoting handball among children and youth. Support for the PHF will include, among other things: participation in developing the PHF’s marketing strategy for 2015–2018, handball promotion strategy, defining sponsorship policy, and preparing a promotional and communication collaboration strategy with clubs and regional handball associations starting in 2016.

- We are proud that a company with such global reputation and worldwide brand will be responsible for promoting Polish handball. We are delighted that an agency working with the International Olympic Committee and managing the Tokyo 2020 Olympic Games marketing will also care for the image of the Polish Handball Federation. I am convinced our partnership will be long-lasting and built on solid foundations — said Andrzej Kraśnicki, President of the PHF.

A separate project will be the marketing support for the EHF EURO 2016 taking place in Poland. Companies within Dentsu Aegis Network Poland will co-create and participate in executing promotional activities related to the Championships and pre-tournament events, including the draw for the final groups, to be held on June 19 in Kraków.

Within Dentsu Aegis Network Poland, an interdisciplinary team will be established to manage all project activities. The coordination of actions will be led by Isobar Poland.

- Global operations allow us to better understand clients and respond more effectively to their challenges. At Isobar Poland, we build communication through consistent implementation of the vision “ideas

The Men’s European Handball Championships EHF EURO 2016 will be held in Poland in January next year. Sixteen top European teams have qualified for the tournament. Matches will take place in Gdańsk, Wrocław, Katowice, and Kraków. This will be the most important event in the 97-year history of Polish handball.

- We are fully aware of the potential EHF EURO 2016 offers for promoting handball in Poland, as well as promoting the country and Polish cities. Such a prestigious event is a tremendous opportunity we aim to fully exploit. We look forward to beginning our cooperation with the Dentsu Aegis Network Poland team. Together, we are developing a precise promotional plan that we will consistently implement from the draw in Kraków through to the final day of the Championships. The success of EHF EURO 2016 will be the result of many synergistic actions in the fields of promotion, organization, and sports — said Marcin Herra, Vice President of PHF responsible for EURO 2016.

Dentsu Inc. has extensive experience working with international sports federations and executing projects related to promoting large-scale sporting events. Their competencies range from developing event strategies to sponsor acquisition, media coverage, introducing innovative solutions, broadcasting, and licensing. As early as 1984, the group executed projects for the Los Angeles Olympic organizers. Dentsu Inc.’s portfolio includes collaborations with the International Olympic Committee (IOC), FIFA, and the International Association of Athletics Federations (IAAF). In April 2014, Dentsu Inc. signed a contract with the Japanese Olympic Committee, which oversees the organization of the 2020 Summer Olympic and Paralympic Games in Tokyo. Dentsu Inc. will co-create the Games’ marketing strategy, as well as be responsible for sponsor acquisition and broadcasting rights licensing.