Volkswagen picks agency for Das WeltAuto

Das WeltAuto – used cars in the dealer network

Das WeltAuto is an international project by the Volkswagen group, aimed at creating a network for selling certified used vehicles. The brand is meant to symbolize quality guaranteed by top experts, so that buying a used car finally becomes a low-risk experience. Ultimately, it will be present in all dealer showrooms of the Volkswagen, Volkswagen Commercial Vehicles, Škoda, and SEAT brands across Poland.

Chapter1 wins the tender

Chapter1 is a Poznań-based agency staffed by professionals with extensive experience on both the agency and client sides. Its portfolio includes, among others, Kompania Piwowarska, UNIQA, Shimano Polska, Vileda, and Vilmorin Garden.

Volkswagen selects Chapter1 agency for Das WeltAuto

I am pleased with the selection of Chapter1. I am convinced that a professional advertising agency will help us build the most recognizable brand among used cars, and with their support, we will set new standards in the used car market – summarized the tender outcome Wojciech Tomaszkiewicz, Director of Das WeltAuto in Poland.

Summary

Das WeltAuto, the Volkswagen group’s brand for certified used vehicles, has chosen the Poznań agency Chapter1 in a marketing tender. The project is expected to cover all dealer showrooms of Volkswagen, Volkswagen Commercial Vehicles, Škoda, and SEAT in Poland.

Chapter1’s portfolio includes Kompania Piwowarska, UNIQA, Shimano Polska, Vileda, and Vilmorin Garden. Wojciech Tomaszkiewicz, Director of Das WeltAuto in Poland, expects the collaboration to help create new standards in the used car market.