China is not only the country with the largest population in the world, but also the one with the largest number of internet users. According to Internet Live Stats, in 2014, 642 million users in the People's Republic were online, representing 22% of all global internet users—more than the combined total in the USA, India, and Japan. Data from eMarketer shows that spending on mobile online advertising in China rose from $0.9 billion in 2013 to $13.9 billion in 2015. This rapid growth helped China surpass the UK and Japan to become the world’s second-largest mobile advertising market, after the United States.
Large market – greater opportunities
China leads in mobile advertising
The potential of China’s online market is being seized by the leader in personalized advertising—Sociomantic Labs and its partner advertisers. With their customized display, mobile, and social media advertising, they aim to reach a massive new audience. Sociomantic Labs began its expansion into Asian markets with an office in India, based in Mumbai. Next came Singapore, and now Shanghai. – Chinese e-commerce is the fastest-growing market in the world. It is estimated that by 2018, the value of e-commerce sales in the country will exceed one billion dollars and account for over 40% of the global market – says Maciej Wyszyński from Sociomantic Labs. – Entering such a strategic market offers our company enormous opportunities. One of our priorities will be reaching Chinese internet users with personalized ads tailored to different devices. In this regard, China remains a market niche. Meanwhile, we have excellent products supported by the best industry experts – adds Wyszyński.
China leads in mobile advertising, and Sociomantic Labs enters the Chinese market
The newly opened office in Shanghai is the 23rd office of Sociomantic Labs worldwide.
