Through a tender process for PR services in the field of corporate communications, PZU SA once again selected the offer from agency On Board ECCO Network. Under the collaboration, the agency will be responsible for supporting corporate communications and providing strategic advisory.
On Board ECCO Network wins again
The collaboration is carried out by the team of the Corporate & Financial Communications practice, led by Katarzyna Rek.
ECCO Network: a network since 1989
The ECCO network was founded in 1989. The main headquarters of ECCO Network is in London. Operating across Europe, the Americas, Asia, and Africa, the network is represented by firms in several dozen countries, including Austria, Belgium, Brazil, China, Czechia, Egypt, France, Spain, the Netherlands, India, Mexico, Germany, Norway, Hungary, Italy, Russia, South Africa, Sweden, Switzerland, the United Kingdom, and the United States.
Definitions from the article
PR — Public Relations / relations publiczne. Activities building an organization's reputation and relationships with its environment: media, clients, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand storytelling.
Why it matters: It builds what no advertisement can buy: credibility through third-party voices. Editorial coverage and well-managed crises carry more weight than paid campaigns — because someone else, not the brand, speaks about it.
When to apply: Always: media relations, press releases, interviews, events; especially during a crisis or company changes.
Risks of skipping: Without media relations, a company communicates only through paid channels, and during a crisis, it lacks spokespersons and credibility.
RPA — Robotic Process Automation / automation of processes. Automation of repetitive tasks typically performed in application interfaces: clicking, copying data, logging in, or downloading reports. Useful when older systems lack API access.
