Medtronic Poland picks agency for customer care and employer branding

Medtronic expands customer care operations in Poland

Medtronic, a company founded in 1949 and operating in 140 countries worldwide, plans to grow its customer care division in Poland. Over the next year, it will recruit a large group of new employees fluent in up to 16 European languages. The agency proposed a strategy to effectively reach people who speak not only Polish but also languages such as Spanish, English, German, French, Portuguese, Swedish, Dutch, and Danish. - We proposed a range of activities, primarily online, allowing us to communicate with people speaking specific languages with high precision – says Tomasz Graszewicz, Managing and Strategy Director at agency Up. - Thanks to targeted communication strategies for specific audiences, we optimized costs to the maximum – adds Tomasz Graszewicz. The agency also suggested dividing the campaign into a test phase, during which the effectiveness of the proposed messages will be evaluated, and a final phase, when the validated message will be implemented on a broader scale.

This is already the second employer branding campaign led by agency Up. Previously, it executed recruitment initiatives for IT professionals for Grupy Pracuj.pl.

Summary

Medtronic Poland selects agency Up for communication and employer branding

Medtronic, a company active in the market since 1949 and operating in 140 countries, plans to expand its customer care operations in Poland. Over the next year, the company intends to hire a large number of employees fluent in 16 European languages, including Spanish, German, French, and Portuguese.

The recruitment strategy was developed by agency Up, focusing on precise online activities aimed at specific linguistic groups and cost optimization. The campaign has been divided into a test phase and a final phase. This is another employer branding project for the agency, which previously supported IT recruitment for Grupy Pracuj.pl.