L’Oréal Polska partners again with UNIQUE ONE

The MEN EXPERT lottery began on July 6 and will run until August 30. Agency UNIQUE ONE has been assigned to develop the lottery concept and its legal organization, create the website, key visuals, POS and online materials, and manage the shipment of prizes.

- Preparing and coordinating this year’s lottery edition for L’Oréal Men Expert marks our third collaboration with a brand under L’Oréal Polska - says Grzegorz Bonder, General Manager at UNIQUE ONE, adding – This year, participants can look forward to even more exciting prizes, which we hope will generate greater consumer interest than the highly successful 2014 campaign. As always, you can be assured the lottery will run smoothly, safely managed by UNIQUE ONE.

MEN EXPERT Lottery – Mechanism and Prizes

To participate, customers must purchase any L’Oréal MEN EXPERT product and then enter the receipt number via the website www.menexpert.pl. The MEN EXPERT lottery operates on an instant win mechanism, meaning participants immediately find out after entering their receipt number whether they’ve won one of the 1,000 L’Oréal MEN EXPERT cosmetic sets. Additionally, every entry takes part in a weekly draw for a Samsung Galaxy Gear S smartwatch (3 watches drawn each week) and the main prize of 10,000 PLN (about EUR 2,277, USD 2,554).

The lottery is nationally based and supported by advertising activities. It includes online marketing, as well as POS materials, such as shelf talkers, posters, and wobblers in selected retail points selling L’Oréal MEN EXPERT products.

Terms from the article

POS — Point of Sale / Verkaufspunkt. Location or communication materials at the sales point, e.g., displays, stands, wobblers, shelftalkers, posters, and in-store screens. Goal is to influence the purchase decision at the last moment.

Why it matters: Works in the final meter before decision-making — at the shelf, where customers choose among brands. A strong presentation can outperform competitors’ campaigns.

When to apply: In retail: displays, stands, signage, screens at checkout counters.

UNIQUE ONE and the MEN EXPERT Lottery – Mechanism and Prizes

Risk of neglecting it: Without materials at the sales point, the entire communication breaks down before the shelf — and visibility wins here.

POS — Point of Sale / point of sale. Location or communication materials at the sales point, e.g., displays, stands, wobblers, shelftalkers, posters, and in-store screens. The goal is to influence the purchase decision at the critical moment.

Why it matters: Acts in the last meter before decision-making — at the shelf, where the customer chooses among brands. Strong presentation can outweigh competitors’ campaigns.

When to apply: In retail: displays, stands, promotional signage, screens at checkout counters.

Risk of neglecting it: Without materials at the sales point, the entire communication halts before the shelf — and visibility wins here.

Summary

Agency UNIQUE ONE is responsible for the concept and legal organization of the L’Oréal MEN EXPERT lottery, which launched on July 6 and runs until August 30. Their tasks also include website creation, key visuals, POS and online materials, and prize shipping. This marks the third collaboration between the agency and a brand under L’Oréal Polska — as emphasized by Grzegorz Bonder, General Manager at UNIQUE ONE.

The mechanism is based on instant win: after entering the receipt number on menexpert.pl, participants immediately learn whether they’ve won one of the 1,000 cosmetic sets. Each entry also enters the draw for a Samsung Galaxy Gear S smartwatch (3 drawn weekly) and the grand prize of 10,000 PLN (about EUR 2,277, USD 2,554).