Dirlango buys Netsprint

“Netsprint has unique, technological DNA. I value it greatly. This has been the driving force behind the company for 14 years. Thanks to it, the company has repeatedly managed to adapt and respond flexibly to market needs. It is an excellent foundation for further development. I am confident that together we will create unique products in Poland and abroad.” – says Łukasz Wejchert, Dirlango.

Netsprint closed 2014 with revenues of 19.3 million zł, representing a 20% increase compared to the previous year, with an EBITDA profit of 1.85 million zł. The company employs more than 70 people, most of whom have been with Netsprint for years.

“We are pleased that the excellent team of Netsprint will join us. We are investing in a company that successfully competes with global players. Netsprint will become our third company in the modern advertising market, alongside LeadR and JustWIFI.” – adds Maciej Żak, Dirlango. Dirlango also holds stakes in companies such as iTaxi and Virgin Mobile Polska.

Netsprint, which became a joint-stock company in April 2015, specializes in technologies supporting internet marketing. It owns the largest Polish contextual and behavioral advertising network, Adkontekst, and the largest content marketing network in Poland, ContentStream, which run advertisements on leading Polish portals and thematic websites.

Key areas of development for Netsprint include contextual and behavioral advertising, content marketing, as well as big data and ad personalization. The company also invests in e-commerce advertising and mobile advertising. Importantly, Netsprint integrates these areas, creating a Polish advertising ecosystem that serves as an alternative to global players for advertisers and publishers.

“We decided to partner with Dirlango because we share the same values and believe that working together we will be able to build better products and strengthen our position effectively. For us, this transaction is a clear signal that technology companies made in Poland have a bright future.” – summarizes Artur Banach, President of the Management Board of Netsprint.

After the transaction, the management board of Netsprint S.A. remains unchanged – consisting of Artur Banach, the long-serving president, and Łukasz Duda, Chief Revenue Officer. The previous shareholders of Netsprint (six private individuals, including Artur Banach) remain co-owners of the company. Meanwhile, Dirlango becomes the majority shareholder and strategic investor.

As a result of the transaction, Netsprint will gain funds for further technological development and sales network expansion, as well as increasing revenues from foreign markets. Today, outside of Poland, the company also has clients in Scandinavia and the Baltic countries.

Concepts from the article

Marketing. A set of activities aimed at understanding customer needs, building offer value, communication, acquiring customers, and measuring results. Includes strategy, research, branding, media, campaigns, sales, and analytics.

Dlaczego to ważne: It brings order to the whole process: from understanding the customer, through the offer and communication, to measuring results. Good marketing starts before advertising — with the product, pricing, and distribution.

Kiedy się stosuje: Continuously, as a company function — not a one-off action: research, strategy, campaigns, analysis, iteration.

Czym grozi pominięcie: Without strategy, marketing reduces to random promotional actions — lots of traffic, little direction, and results that can't be replicated.