Dentsu Aegis Network acquires Marketing Wizards

- The acquisition of Marketing Wizards is a natural continuation of the three-year strategy to expand Dentsu Aegis Network’s capabilities and become the undisputed leader in the digital space in the Polish market. I am very happy that this team of young and talented people is joining our group, especially as we share the same values. This will ensure a smooth adaptation process and integration into the group structure. Our clients, through the operational model (one P&L), will be able to benefit fully from the acquisition from day one of integration. We have successfully completed the acquisition of Socializer Group. After over a year, I can confidently say that they are now part of Dentsu Aegis Network Poland. Today, all companies are under one roof, and social media and socialformance competencies are shared across all brands within the Dentsu group. We will realize the same process together with the Marketing Wizards team. Success factors are organizational culture and the ability to scale acquired companies, which has allowed us to achieve excellent financial results and growth of nearly 80% in digital revenue share over four years – says Sławomir Stępniewski, CEO Dentsu Aegis Network Poland & Eastern Europe.

Marketing Wizards Group has been present on the market since 2010. Over the last three years, the agency has become one of the leading providers of performance and search marketing services. In 2014, Marketing Wizards Group ranked third in the interactive agency ranking by interaktywnie.com, and projections for 2015 indicate a growth dynamic of 30%. Marketing Wizards’ service portfolio includes: search, performance display, email marketing campaigns and CRM, paid social, affiliate marketing, performance design, SEO, web analytics, and UX services. Managed by three friends – Marcin Pogroszewski, Karol Milewski, and Tomasz Nowiński – the agency serves clients such as Virgin Mobile, Wonga, Travelist, Westwing Home and Living, BlaBlaCar, InPost, DaWanda, and Johnson & Johnson.

The over 60-member team previously working at Marketing Wizards, along with the iProspect Poland team, will create a new combined structure under the iProspect Poland brand, expanding Dentsu’s digital capabilities in Poland and across Central and Eastern European markets. Leading the new structure will be Marcin Pogroszewski, Karol Milewski, and Magdalena Mulenga, all in the position of board members. Additionally, Magdalena Mulenga will be responsible for team integration and product assimilation with the iProspect Global structure. Tomasz Nowiński will serve as an advisor to the board. iProspect Poland provides performance services for clients such as Lego, MasterCard, adidas, Mattel, and Reebok.

Concepts from the article

Social Media. Platforms where users create, publish, comment, and share content, forming communities. For brands, these serve as organic, advertising, customer support, and analytics channels.

Why it matters: Consolidates reach, dialogue, and sales in one place. It's where customers spend time and where brands can communicate, listen, and respond. Also serves as the frontline for customer support and crisis response.

When to use: Always: organic content, paid campaigns, inquiry responses, sentiment monitoring, creator collaborations.

Risk of ignoring: If a brand is absent on social media, its story is told by others. Even if the brand is discussed, the voice is not its own.