Citroën and DS Automobiles choose agency

The partnership began in October 2014, when Idealia was selected to implement the new citroen.pl website. Templates for various subpages were prepared to adapt the French agency’s provided service to Polish needs within a month.

The next step was ongoing collaboration in marketing and SLA. Under this cooperation, Idealia is responsible for: designing and preparing monthly newsletters and special email campaigns for both brands, managing SLA for citroen.pl and other client websites (including SEO), creating graphic projects for the website (such as sliders, banners, or promotions), generating Landing Pages for individual advertising campaigns, and providing daily analytical reports.

- Working with Citroën and DS brands requires comprehensive services. Graphic, programming, web development, copywriting, and SEO skills are essential. Many activities are carried out in collaboration with other subcontractors in Poland and France. The job therefore requires punctuality, efficiency, and continuous communication with all involved parties – says Agnieszka Haponik, Marketing & PR Manager at Idealia.

Efficient cooperation led to another assignment: comprehensive implementation of the sales Landing Page epromocja.citroen.pl. Idealia handled the graphic design of two individual versions of the site — for Citroën and DS, programming structure, database management, building a back office for client reservation management, and full analytics — integrating tracking codes for defined events.

- We selected Idealia after a tender process, where they proposed creative solutions technically best aligned with the requirements stated in the brief. In day-to-day operations, their responsiveness, reliability, and pleasant business atmosphere stand out – said Anna Stanowska, Digital Specialist for Peugeot, Citroën, and DS brands.

The agreement was signed for an indefinite period.

Concepts from the article

PR — Public Relations / public relations. Activities that build an organization’s reputation and relationships with its stakeholders: media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand storytelling.

Citroën and DS Automobiles choose agency Idealia

Why it matters: It builds trust that no advertisement can buy: credibility through third-party voices. Editorial coverage and well-handled crises carry more weight than campaigns — because someone else, not the brand, speaks about it.

When to use it: Ongoing: media relations, press releases, interviews, events; especially during crises and corporate changes.

Risk of neglecting it: Without media relationships, a company speaks only through paid channels, and during a crisis, it’s left without a spokesperson or credibility.

SEO — Search Engine Optimization / search engine optimization. A set of technical and editorial actions improving a website’s understanding, indexing, and visibility in search engines. Includes content, structure, metadata, linking, performance, and structured data.

Why it matters: Determines whether content can even be found: ranking in search results remains the primary source of organic traffic today. Technology, structure, and content must work together.

When to use it: Ongoing: when writing content, building websites, migrating (and setting up redirects!), and analyzing visibility.

Risk of neglecting it: Without optimization, even a great article ends up on the 10th page of results — traffic must be bought through ads or it simply doesn’t exist.