Bayer concludes media tender, MediaCom retains account

Media agency MediaCom Warsaw retained the account for Bayer — a leader in Life Science sectors: healthcare and agriculture.

MediaCom wins global media competition

MediaCom won the tender and will continue managing brands in Bayer's portfolio — an international leader in Life Science: healthcare and agriculture. The agency selection was based on a global media competition, covering countries including Austria, Turkey, Hungary, and Colombia.

Bayer concludes tender — MediaCom Warsaw retains account

The tender also included participation from media agency PHD.

Summary

MediaCom Warsaw successfully defended Bayer’s media budget in a global tender. The competition involved markets such as Austria, Turkey, Hungary, and Colombia, with PHD as the only competing agency.

Bayer is an international leader in Life Science sectors combining healthcare and agriculture — two categories with distinct communication and media planning requirements. Retaining MediaCom ensures continuity for brands within this portfolio.