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Windows 10 - software for the next generation (video)

There's been a lot of buzz around Windows 10, and few people have missed the launch of this latest software. If you're among those who were either impressed or disappointed by the new Windows, watch this ad.
Magda Śleziak
9 August 2015• 1 min read
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Windows 10 - software for the next generation (video)
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Windows chose a familiar marketing approach and used children to film the advertisement for its newest product. It’s fair to say the final result is beautiful.

By showing the significance of the next-generation system for children around the world, the producer also emphasizes the global reach of its influence.

Windows 10 software for the next generation in Microsoft's ad

Watch for yourself:

Summary

Microsoft promotes Windows 10 with an ad featuring children from around the world. The company aims to demonstrate the importance of the new operating system for its youngest users and underscore the global scope of its impact.

The ad is aesthetically pleasing—what the author describes as beautiful—a well-known marketing tactic that builds emotional connection with the audience through the image of children. The video content is hosted on YouTube.

Listen to the article
Audio version · ~0:59

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