- Charm and global recognition of Jennifer Aniston make her the perfect face for our campaign. Aniston is one of Hollywood’s busiest women, and like many of our customers, she can only find moments of relaxation during travel. Our airline strives to make those moments truly exceptional - explains Boutros Boutros, senior vice president of Emirates for corporate communications, marketing, and brand. - Stepping away from typical airline advertisements, we decided to showcase our incredible onboard offerings in a humorous way. Jennifer Aniston seemed the ideal candidate, and we wrote the script specifically for her. On set, she stood out with her professionalism and comedic talent. We’re very pleased with the outcome - adds Boutros Boutros.
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Jennifer Aniston is the face of Emirates’ campaign
Bryan Buckley directed the ad, while agency RKCR/Y&R developed its concept. The script was created through collaboration between the agency, Bryan Buckley, and Emirates’ advertising team.
Jennifer Aniston promotes Emirates Airlines in a humorous spot
The campaign will run online and on television, initially in the United States and United Arab Emirates, and will expand in November to other countries where Emirates operates on a large scale, including the United Kingdom, Germany, France, Italy, India, and Australia.
Summary
Emirates is leveraging humor and the recognizability of a Hollywood star. In its latest campaign, Jennifer Aniston stars in a spot written specifically for her. As Boutros Boutros, senior vice president of Emirates for corporate communications, marketing, and brand, explains, the actress is one of the busiest women in Hollywood, so her moments of relaxation come primarily during travel.
Bryan Buckley directed the ad, and RKCR/Y&R developed the concept. The campaign launches online and on TV in the United States and the United Arab Emirates, and will expand in November to include the United Kingdom, Germany, France, Italy, India, and Australia.
