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Expert advice

Is an office essential for a company to function?

28 December 2020

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the daysuccess

Success is simple. Do what’s right, the right way, at the right time.

Arnold H. GlasowAmerican businessman and aphoristAttributed

Quote of the dayauthenticity

Customers want to feel what they buy is authentic.

Joseph PineAmerican author and co-creator of the experience-economy conceptSource: What consumers want

Principle of the day

Strategic choice

Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daypersonal brand

Your personal brand is not about you. It’s about the people you want to educate with the skills, knowledge and value you can provide.

Marcos SalazarAmerican career coach and entrepreneurSource: 5 steps to building a personal brand you feel good about

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