Skip to content

Expert advice

Expert advice

How to Choose an E-commerce Store Contractor in 8 Steps? Practical Advice

10 July 2017

Quote of the daystrategic quality

Where is quality made? Quality is made in the boardroom.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daywork

Genius is one percent inspiration and ninety-nine percent perspiration.

Thomas EdisonAmerican inventor and businessmanAttributed

Quote of the dayintangible value

Marketing has done a very, very good job of creating opportunities for impulse buying.

Rory SutherlandBritish vice chairman of Ogilvy UK and advertising specialistSource: Life lessons from an ad man

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents