SABRE Awards Go to Polish Agencies

Thirteen Polish projects reached the finals of the EMEA SABRE Awards competition.

The communication campaign conducted by Hill+Knowlton Strategies for the launch of the video game Lords of the Fallen (CI Games) was awarded at the 2015 SABRE Awards EMEA in the category: TECHNOLOGY: SOFTWARE.

This was the only Gold SABRE Award won in a main (non-geographic) category that went to Poland this year. The awarded project was managed by a team including Tomasz Relewicz, Krzysztof Rygiel, Kamil Ściana, and Rafał Sałak.

Practum Consulting, a public relations agency, won a Gold SABRE Award in the geographic category "The Baltic" for its non-profit project "Piłka w grze o zdrowie kobiet" promoting "Dzień Przyjaciół Piłki Nożnej 2014" and the campaign "Razem Wygrywamy z Rakiem Piersi," carried out jointly with the "Piłka jest Piękna" Foundation and the Amazonki Federation of Associations. Simultaneously, Practum was named a finalist in the IPRA Golden World Awards 2015 in the category "NGO Campaign – Agency" for this campaign.

¬- We are very pleased that our PR campaign gained international recognition. This is even more rewarding because it was a non-profit project, and all activities were implemented without marketing budgets. Together with the "Piłka jest Piękna" Foundation and the Amazonki Federation, we aimed to promote health-conscious behaviors related to breast cancer during football matches and encourage women to undergo preventive screenings by distributing pink cards. Importantly, we managed to engage over 80,000 people in this women’s health initiative, including many men – says Kinga Szkutnik, managing director of Practum Consulting.

SocialNation, a tool created by MSLGROUP and Brand24 for mapping top online opinion leaders, was awarded in the 2015 In2 SABRE Award EMEA organized by Holmes Report in the category New Marketing Technology Product.

SocialNation allows identification of opinion leaders on platforms such as Twitter, Facebook, and Instagram, as well as measuring reach among users of the most popular social media channels worldwide. It is a list of interesting individuals to subscribe to – it includes personal profiles, not fan pages, and thanks to segmentation by country and category, it enables quick access to opinion leaders in a chosen subject and country. SocialNation currently operates in dozens of countries worldwide.

- This is a special award for us, as it both acknowledges our ideas and work, and places Poland among leading countries shaping changes in communication and technology. We are proud to play our part in this – says Bartek Janik, Head of Digital at MSLGROUP.

Terms from the article

CI — Corporate Identity. A set of visual and verbal guidelines for expressing a brand or organization. Includes logo, colors, typography, language, templates, usage rules, and consistency of materials.

Why it matters: Unifies everything the company communicates: from business cards to sales presentations. The audience recognizes the sender at a glance, and materials don’t need to be designed from scratch.

When to apply: When creating and ordering any corporate materials, and when auditing communication consistency.

Risks of ignoring it: Without identity guidelines, each department creates its own versions of the logo and colors — the company looks inconsistent exactly where it wants to appear professional.