Among this year’s nominees are well-known companies such as Lego Group, Lamborghini, Amazon, and KLM Royal Dutch Airlines. The jury acknowledged InPost’s Paczkomat® terminals for their ability to ‘adapt actions to changing customer service expectations.’ The awards and recognitions were presented during the Engage Awards 2015 gala in Prague, accompanied by a two-day workshop focused on marketing and customer service in social media.
The Engage Awards were presented for the first time in history. The initiative aims to recognize companies that demonstrated the best practices in leveraging social media for business environments and customer relationships over the past year. The competition is organized by Socialbakers.com – a leading provider of analytical tools supporting brand performance in social media.
“As the only brand from Poland, we made it among the nominees for this highly prestigious award, competed for by major firms worldwide. This confirms that not only do InPost’s Paczkomat® terminals – thanks to their innovation and customer-centric approach – meet the expectations of the vast majority of online shoppers, but also that our communication in modern media channels is exceptionally effective. Importantly, our recognition is based on objective criteria – data from Socialbakers.com’s analytical tools, reviewed by international experts. Our outstanding response time metrics and volume of customer inquiries resolved via social media place us among the world’s best. Once again, we are paving the way for other Polish companies and reinforcing our status as one of Poland’s key innovators.” – comments Rafał Brzoska, President of Integer.pl Group.
The nomination for the Engage Awards 2015 was accompanied by workshops dedicated to social media. These were led by experienced specialists who use social media for customer and business partner engagement. The training and seminars included representatives from Facebook and experts from major global brands such as Disney, TUI, Pepsi, and Adidas.
