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TikTok Welcomes a New Advertising Partner in Poland!

19 August 2020

Quote of the dayartificial intelligence

With artificial intelligence, we are summoning the demon.

Elon MuskFounder of SpaceX and CEO of Tesla · MIT symposium (2014)AttributedView profile: Tesla

Principle of the day

Minimum viable product

Test the most important assumption first with the smallest solution that can produce credible user data.

Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles

Quote of the daycustomer value

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip KotlerAmerican marketing professor and author of business textbooksAttributed

Quote of the daythe customer as boss

There is only one boss. The customer.

Sam WaltonAmerican entrepreneur and founder of WalmartAttributedView profile: Walmart

Principle of the day

Anchoring effect

The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.

Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring

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