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What Does Marketing in the Metaverse Look Like?

22 April 2022

Quote of the daystrategic positioning

Strategy is the creation of a unique and valuable position, involving a different set of activities.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Quote of the daywork

Genius is one percent inspiration and ninety-nine percent perspiration.

Thomas EdisonAmerican inventor and businessmanAttributed

Principle of the day

Fitts’s law

The time to reach a target depends on its size and distance; important interface elements should be easy to point at and click.

Paul FittsAmerican experimental psychologist associated with Fitts’s lawSource: Fitts’s Law and Its Applications in UX

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