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3 March 2020

Quote of the daydesigning for the customer

You’ve got to start with the customer experience and work back toward the technology—not the other way around.

Steve JobsAmerican entrepreneur and co-founder of AppleAttributedView profile: Apple

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daynonconfrontational advantage

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Quote of the daytreating the customer

Everyone has an invisible sign hanging from their neck that says, ‘Make me feel important.’ Never forget this message when working with people.

Mary Kay AshAmerican entrepreneur and founder of Mary Kay CosmeticsAttributed

Principle of the day

Build–measure–learn loop

Build an experiment, measure behavior, learn, and decide whether to persevere, pivot or stop.

Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles

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