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TIKTOK WORLD '26 – From content discovery to a full-fledged AI-powered business growth engine

15 May 2026

Quote of the dayaction

Action is the foundational key to all success.

Pablo PicassoSpanish painterAttributed

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayuncontested market space

It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

Renée MauborgneAmerican INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Quote of the daydiagnosing customer experience

You can’t transform something you don’t understand.

Annette FranzAmerican consultant and author specializing in customer experienceAttributed

Principle of the day

Metcalfe’s law

The value of a network grows with the number of possible connections among its participants; growth should also be assessed by user quality and activity.

Robert MetcalfeAmerican engineer and co-inventor of EthernetSource: Metcalfe’s law

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