Rubicon Global is a start-up that has emerged in the US market and is frequently compared to Uber. The company operates using software that allows you to quickly and easily find someone to pick up your waste.
Rubicon Global – 'Uber for waste'
The company is valued at nearly 500 million USD (EUR 455 million), and over the past three years has grown at an extraordinary pace. It doubles its value every year, and among its investors are major corporations such as Goldman Sachs and Wellington Management Company.
Business model without owning a fleet
Experts comparing the company to Uber emphasize that it uses a business model where the number of owned vehicles (in this case, garbage trucks) doesn’t matter, but rather the ability to manage existing 'free electrons' on the market.
What is Leonardo DiCaprio investing in? Rubicon Global – 'Uber for waste'
Additionally, the start-up continues to attract former Uber employees. Among its advisors are notable figures such as David Plouffe, a former Uber advisor, and Oscar Salazar, a former advisor to a transport company on technology-related matters. The latter will be responsible for the final look of the application, whose launch is expected later this year. Finally, Rubicon Global hired former Uber CFO Brent Callinicos.
This isn’t the actor’s first investment
This is not Leonardo DiCaprio’s first investment. Previously, the actor has invested in ventures operating at the intersection of environmental protection and new technologies.
Summary
Leonardo DiCaprio has joined the group of investors in Rubicon Global – an American start-up valued at nearly 500 million USD (EUR 455 million), which doubles its value every year. The company operates on a platform matching waste collectors with transport providers, similar to how Uber functions in transportation, without needing to own its own fleet of garbage trucks.
