Every day I work on:
Decoding the future of marketing.
I worked / work for (clients, brands):
Nike, Louis Vuitton, BBC, Turner Broadcasting, American Express, Xbox, Diageo and many more
The person I admire is / my guru is:
Clay Shirky
What inspires me in my work and life:
Sharp thinking
Campaign of 2011, which had the greatest impression on me and 'conquered’ the world of marketing communications?
Footlocker 'Sneakerpedia’ or Heineken StarPlayer
Key trends in advertising and marketing Communication for 2012:
Marketing becoming service design; augmenting content using mobile; and going from social media to social businesses.
How I see the world in 5 years (social, media, advertising):
Agencies will increasingly become service designers for brands, adding intangible value through strong consumer-centred thinking and creativity. Sensors, networks and smartphones will make advertising ultra-targeted in every media channel, meaning personal messaging for every person based on their social activity, taste graph and online buying and browsing behaviour.
This will be my (which) visit in Poland:
Second
For me Poland is:
A country with an incredible, but sadly almost forgotten film history.
During the conference I will talk about:
Personalisation and perceptive media. How technology means our media channels recognise us and are starting to mass personalise marketing communications.
My advice to:
– advertisers:
Put consumers at the heart of everything you do.
– advertising & media agencies:
Add value or remove waste from consumers’ lives, or risk being irrelevant and
overtaken by those companies that do.
– media:
Ideas that use multiple media channels are much more likely to reach and engage.
