Chief Marketing and Digital Officer, OBI Polska · OBI PolskaWHO IS WHO
Agnieszka Radawiec
Chief Marketing and Digital Officer, OBI Polska at OBI Polska
01 / 03
WHO IS WHO
Agnieszka Radawiec — key information
OBI PolskaCompany
Chief Marketing and Digital Officer, OBI PolskaPosition
PolandCountry
RetailIndustry
WHO IS WHO
Profile
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Company
Agnieszka Radawiec works at
Career
Career milestones
Key moments in the career of Agnieszka Radawiec.
- 012018
February: marketing director of Douglas Polska
- 022018
Master of Digital Marketing title (DMR)
- 032020
May: CMO of OBI Polska
- 042022
November: Dyrektor Marketingu Roku Grand Prix
- 052024
Jury member, Dyrektor Marketingu Roku 2024
Did you know?
Trivia about Agnieszka Radawiec
Stories and details from the Mediarun newsroom archive.
- Trivia 1
She spent a decade (2000–2010) agency-side at Euro RSCG, serving clients such as Orange, Plus, PKO BP and PZU.
- Trivia 2
At Eurozet her marketing remit included Radio ZET.
- Trivia 3
She replaced Grzegorz Kurowski at OBI in May 2020, in the first weeks of the pandemic.
- Trivia 4
Before her Grand Prix, she won the Master of Digital Marketing title in the same competition in 2018.
Decisions
Key decisions
- 2018Move to Douglas
From February 2018 she ran marketing at Douglas Polska, including PR and the loyalty programme.
- 2020Taking over OBI marketing
In May 2020 she became CMO of OBI Polska.
- 2022DMR Grand Prix
She won the Grand Prix of the 11th Dyrektor Marketingu Roku competition.
In brief
Key facts
- 01CMO of OBI Polska since May 2020
- 02Previously marketing director of Douglas Polska (from February 2018)
- 03Ran marketing at UPC Polska and Eurozet
- 04Grand Prix, Dyrektor Marketingu Roku 2022
Sources
Data sources
- —wirtualnemedia.pl/agnieszka-radawiec-chief-marketing-officer-obi,7170705161590401a
- —
- —beta.mediarun.com/pl/ludzie/kariera/douglas-polska-nowy-dyrektorem-marketingu.html
- —
- —dyrektormarketinguroku.pl/historia
- —
Awards
Awards and distinctions
LaureateMarketing Director of the Year – Master of Digital Marketing
LaureateMarketing Director of the Year – Grand Prix
- 2022Leaders in EuropeLaureate
- 2023Leaders in EuropeLaureate
- 2024Leaders in EuropeLaureate
Agnieszka Radawiec
Biography
Agnieszka Radawiec is head of marketing and digital at OBI in Poland, a role she has held since May 2020.
She previously led marketing at the perfume chain Douglas Polska, and before that ran marketing at UPC Polska and spent two years as marketing director of Eurozet.
From 2000 to 2010 she was client service director at the Euro RSCG Warsaw agency (later Havas Worldwide Warsaw).
She won the Grand Prix of the Dyrektor Marketingu Roku competition for 2022.
Mentions
Mentioned in Mediarun news
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