Solar Impulse to fly across Pacific Ocean

The Solar Impulse airplane landed in Nanjing, China, covering nearly 1344 km in over 17 hours from Chongqing. Notably, no pollutants were released into the atmosphere during any leg of the journey.

In the near future, depending on weather conditions, Solar Impulse will depart for Hawaii. According to André Borschberg, who will pilot the aircraft across the Pacific, this is a pivotal moment in the mission and presents a major challenge for both the machine and its pilot. In subsequent stages, Solar Impulse will cross the American continent and the Atlantic Ocean.  

We are incredibly proud to see our joint project cover more and more kilometers in the sky, breaking world records. Together with our partners in the Solar Impulse project, we aim to harness the potential of new technologies to achieve ecological mobility in the future. We continually develop our products to be more environmentally friendly. We offer innovative solutions such as machine-room-free elevators, user-disposition control systems, regenerative drives, and PORT technology. By collaborating with leading high-tech companies whose engineers and scientists are involved in the Solar Impulse project, we are getting ever closer to achieving this ambitious goal – said Agnieszka Szylkin, Marketing Manager at Schindler Poland.

Inspired by the innovations from Solar Impulse, which have been applied to the solar-powered aircraft propulsion, Schindler is working on introducing a solar-powered elevator to the market, utilizing renewable energy sources.

Concepts from the article

Marketing. A set of activities aimed at understanding customer needs, building offer value, communication, acquiring customers, and measuring results. Includes strategy, research, branding, media, campaigns, sales, and analytics.

Why it matters: It brings order to the whole process: from understanding the customer, through the offer and communication, to measuring results. Good marketing starts before advertising — with the product, pricing, and distribution.

When to apply: Continuously, as a company function — not a one-off action: research, strategy, campaigns, analysis, iteration.

Risk of omission: Without strategy, marketing reduces to random promotional actions — lots of traffic, little direction, and results that can't be replicated.

Marketing. Ein Bündel von Maßnahmen zur Ermittlung der Kundenbedürfnisse, zur Schaffung von Wert für das Angebot, zur Kommunikation, zur Kundenakquise und zur Messung der Ergebnisse. Umfasst Strategie, Marktforschung, Marke, Medien, Kampagnen, Vertrieb und Analytik.

Dlaczego to ważne: Ordnung in die Gesamtheit: von der Kundenverständnis über das Angebot und die Kommunikation bis hin zur Ergebnismessung. Guter Marketing beginnt vor der Werbung – mit Produkt, Preis und Distribution.

Kiedy się stosuje: Ständig, als Unternehmensfunktion – nicht als Einzelaktion: Forschung, Strategie, Kampagnen, Analyse, Iteration.

Czym grozi pominięcie: Ohne Strategie reduziert sich Marketing auf zufällige Werbeaktionen – viel Traffic, wenig Zielrichtung und Ergebnisse, die nicht reproduzierbar sind.