Why doesn't attracting customers with discounts always work? Accenture research findings on message relevance strategy
Marketing•10 June 2019
Research
Research
Top 10 Most Valuable Restaurant Brands in the World
30 July 2019
One in four managers does not trust data analytics results!
Research•28 June 2018
Gen Z vs Millennials: 5 Key Differences
Marketing•12 June 2018
Why Is It Worth Analyzing Facebook Groups?
Social Media•21 May 2018
Are social media the main source of inspiration?
Social Media•23 April 2018
How to target your message at underage internet users?
Reklama•12 April 2018
Femvertising: Discover the 6 Most Important Rules for Communicating to Women
Guides•11 April 2018
Internet or TV? Check What Advertisers Chose!
Reklama•29 March 2018
7 Shocking Statistics About Artificial Intelligence!
Curiosities•28 March 2018
Why are smartphones becoming more valuable?
Raporty•26 March 2018
Quote of the daybrand purpose
People don’t buy what you do; they buy why you do it.
Principle of the day
Rule of seven
An audience often needs multiple exposures before deciding; frequency does not replace relevance or quality.
Source: Effective frequency
Quote of the daychange
Some people don’t like change, but you need to embrace change if the alternative is disaster.
Quote of the dayuncontested market space
It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Principle of the day
Social proof
Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
How to Achieve a 103% Sales Increase? Discover the Latest Trend: VAS – Voice Assistants Sales
Trends•15 March 2018
How to Spot Fake News: This Skill Will Definitely Come in Handy!
Social Media•14 March 2018
WomenPower Index 2017
Digital•9 January 2018
Polish Marketing Lags Behind Global Trends
Trends•13 December 2017
Books Back in Favor? Autumn Sales on the Rise
Trends•16 October 2017
Why Does Twitter.com's Popularity Drop on Weekends? [Report]
Social Media•10 August 2017
Women and Men – How Are They Online?
Social Media•27 June 2017
Steady Growth of the Advertising Market in Poland and Worldwide!
Trends•20 June 2017
BrandZ Top 100 Ranking of the World's Most Valuable Brands
Polecamy•7 June 2017
Discover the biggest consumer trends of 2017 and create effective campaigns! [Report]
Trends•10 April 2017
Will mobile payments 'bury' cash?
Trends•19 August 2016
Google Poland and Skanska Group top students' most attractive employers list
Raporty•3 August 2016
Ice Bucket Challenge helped identify gene linked to ALS
Research•28 July 2016
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