PepsiCo and Deloitte launch unusual eco-campaign

PepsiCo and Deloitte launched an unusual collaboration. The campaign targets children to introduce them to eco-friendly habits. Learn more about this interesting project.

A game that teaches bottle crushing

The hero of the Deloitte Digital-created game Up Up Hippo is a friendly, slightly clumsy hippo who needs help from plastic bottles to move. By crushing a bottle, the player helps the hippo fly, swim, jump, and finally complete its mission—disposing of the plastic bottle in the correct bin. Up Up Hippo is a true educational challenge: children learn that crushed packaging takes up less space in the trash, and they themselves playfully contribute to protecting the natural environment. The interface and graphic design are inspired by air and what can be done with it. The main character is a balloon, and the world it moves through is full of inflatable elements. The game’s appearance suggests that the air removed from crushed bottles powers the entire adventure.

A bottle as the start of the battle against waste

Can the world be saved by one plastic bottle?

Probably not, but one bottle can be the start of daily action against excess waste around us. Uncrushed plastic bottles increase trash volume by 80%, leading to more frequent waste collection, since trash trucks carry air instead of waste. Despite public campaigns, it’s very difficult to change adults’ habits. That’s why PepsiCo Poland, for whom Deloitte Digital created the app, hopes parents will also take on the challenge presented by Hippo alongside their children.

Ecology through play for the youngest

Environmental themes are increasingly aimed at the youngest. Children learn fastest through play, and thanks to the Up Up Hippo app, crushing bottles becomes fun—not a chore. This is a simple path to developing the habit of properly managing plastic waste. The Up Up Hippo project aligns with PepsiCo’s philosophy, in which the corporation commits to caring for natural resources through supporting science and innovation, while also seeking new ways to reduce water, land, energy, and packaging usage.

Up Up Hippo is available on iOS and Android

Summary

The Up Up Hippo game is the result of a collaboration between Deloitte Digital and PepsiCo Poland. Players crush plastic bottles to help the flying hippo complete its mission of disposing of packaging in the right bin. The project teaches children that crushed bottles take up less space in the trash.

Uncrushed bottles increase waste volume by 80%, causing trash trucks to carry air instead of waste. PepsiCo hopes that children’s engagement with this eco-challenge will also involve parents. The app is available on iOS and Android.