Skip to content

David Bowie introduces 'star' font (Video)

David Bowie's new album ★ is promoted with an unusual social media campaign. Radiowa Trójka, Onet Muzyka, and Vevo will change their Facebook logos to the 'star' font designed by Jonathan Barnbrook. It's Bowie's first album without his face on the cover.

Eliza Ziółek
7 January 2016• 1 min read
Listen to the article
Audio version · ~1:37
David Bowie wprowadza "gwiezdną" czcionkę (Video)
Share

Tomorrow is a special day for David Bowie fans. His latest album, ★, is released, marking his seventh decade of musical activity. To celebrate the release, Radiowa Trójka, Onet Muzyka, and Vevo will change their Facebook profile names to the 'star' font for several hours.

DB_BLACKSTAR ALBUM COVER.jpg

The words 'Trójka', 'Onet Muzyka', and 'Vevo' will be written in the same style as the word 'Bowie' on the album cover. The font, based on a five-pointed star forming letters of the alphabet, was created by Jonathan Barnbrook. The album's minimalist and elegant artwork leaves much to the listener's imagination regarding the interpretation of the star symbol. It's also Bowie's first album without his face on the cover.

Star font on Facebook

The Facebook profile name changes will take place on January 8 and last for several hours. The campaign is not random or anonymous — Bowie's managers noticed and appreciated the efforts of these media platforms.

Promotion of the new album

Star font on Facebook

Here's the song promoting the album, released tomorrow:

youtube.com/watch

Summary

David Bowie's new album ★ is being promoted in an unusual way. Radiowa Trójka, Onet Muzyka, and Vevo will change their Facebook logos to the 'star' font designed by Jonathan Barnbrook. The campaign will run for a few hours on January 8. This is Bowie's first album without his face on the cover.

Bowie's managers acknowledged the efforts of the platforms, highlighting the growing importance of social media in music promotion.

Listen to the article
Audio version · ~1:37

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents

Category

Inspiracje

Related articles

Discussion (0)

Be the first to comment on this article.