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Design
Design
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Quote of the daycustomer orientation
‘What is our business?’ is not determined by the producer but by the customer.
Principle of the day
Social proof
Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Quote of the daycustomer expectations
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
Quote of the dayuncontested market space
It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Principle of the day
Hick’s law
Decision time increases with the number and complexity of options; reduce unnecessary choices, group them and show a recommended path.
William Edmund Hick and Ray HymanResearchers of reaction time whose work underpins Hick’s lawSource: Hick’s Law
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