How to Save Your Marketing Budget in Uncertain Times?
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Quote of the daychange
Some people don’t like change, but you need to embrace change if the alternative is disaster.
Principle of the day
The long tail
A broad catalog of many niche products can create substantial aggregate demand; the platform must reduce discovery costs.
Quote of the daydecisions
Good decisions come from experience. Experience comes from making bad decisions.
Quote of the dayservice quality
Quality in a service or product is not what you put into it. It is what the customer gets out of it.
Principle of the day
Brand consistency
Every touchpoint should reinforce the same brand promise, even when the format and channel differ.
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Marketing•23 March 2020
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