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GEO – Generative Engine Optimization. Why brands that ignore it will lose tomorrow's customers they can't even see today

4 May 2026

Quote of the daypositioning

The ultimate marketing battleground is the mind, and the better you understand how the mind works, the better you’ll understand how positioning works.

Jack TroutAmerican marketing strategist, co-creator of positioningAttributed

Principle of the day

Customer focus

Start with the customer problem and evidence of need, then design the message, product and channel.

Source: Customer Journey Mapping

Quote of the daycustomer perspective

Everyone from the CEO down to the contact center agent should know what it feels like to be a customer.

Blake MorganAmerican customer-experience author and futuristAttributed

Quote of the daycustomer knowledge

People in networked markets have figured out that they get far better information and support from one another than from vendors.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Occam’s razor

Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.

William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama

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