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Havas Media Network creates head of AI transformation role, Maria Zalewska takes the job

24 September 2026

Quote of the daystrategic positioning

Strategy is the creation of a unique and valuable position, involving a different set of activities.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayaction

The most practical, beautiful, workable philosophy in the world won’t work — if you won’t.

Zig ZiglarAmerican motivational speaker and salesmanAttributed

Quote of the dayrepeat customers

Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.

Walt DisneyAmerican entrepreneur, animator, and co-founder of The Walt Disney CompanyAttributedView profile: Disney

Principle of the day

Anchoring effect

The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.

Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring

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