How to Create Content That Sells?
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Principle of the day
Reversible decisions
Make reversible decisions quickly with sufficient data; irreversible decisions require deeper analysis.
Quote of the daystrategic results
Effectiveness is doing the right things; efficiency is doing things right.
Quote of the daystrategic differentiation
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
Principle of the day
Miller’s law
Working memory is limited; instead of overloading the audience, chunk information and guide people step by step.
Quote of the dayservice quality
Quality in a service or product is not what you put into it. It is what the customer gets out of it.
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