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13 March 2020

Quote of the daydecisions

Good decisions come from experience. Experience comes from making bad decisions.

Mark TwainAmerican writerAttributed

Principle of the day

Jobs to be done

A customer hires a product to do a job in a context; study the situation and desired progress, not only demographics.

Clayton ChristensenAmerican innovation researcher and Harvard Business School professorSource: Know Your Customers’ “Jobs to Be Done”

Quote of the daypersistence

Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.

H. Jackson Brown Jr.American authorAttributed

Quote of the dayinnovation

Because the people who are crazy enough to think they can change the world are the ones who do.

Steve JobsCo-founder of Apple · Apple’s “Think Different” campaign (1997)AttributedView profile: Apple

Principle of the day

Segmentation

Different segments have different needs, barriers and triggers; one message for everyone usually loses relevance.

Source: Market segmentation

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