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Mastercard – Interview with Jerzy Hołub, Marketing Director at Mastercard – MARKETING TALKS

16 April 2024

Quote of the daybrand definition

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth GodinAmerican author and entrepreneur who writes about marketingSource: define: Brand

Principle of the day

Goodhart’s law

When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.

Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?

Quote of the daytreating the customer

Everyone has an invisible sign hanging from their neck that says, ‘Make me feel important.’ Never forget this message when working with people.

Mary Kay AshAmerican entrepreneur and founder of Mary Kay CosmeticsAttributed

Quote of the daymarket reconstruction

Market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Principle of the day

Hofstadter’s law

It always takes longer than you expect, even when you take into account Hofstadter’s law; plans should include buffers.

Douglas HofstadterAmerican cognitive scientist and authorSource: Hofstadter’s law

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