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Apple: The End of the Tim Cook Era. Who Will Be the Next CEO?

22 April 2026

Quote of the daynonconfrontational advantage

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Principle of the day

Hick’s law

Decision time increases with the number and complexity of options; reduce unnecessary choices, group them and show a recommended path.

William Edmund Hick and Ray HymanResearchers of reaction time whose work underpins Hick’s lawSource: Hick’s Law

Quote of the daybrand definition

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth GodinAmerican author and entrepreneur who writes about marketingSource: define: Brand

Quote of the daymobilizing leadership

Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.

Indra NooyiIndian business executive and former CEO and chair of PepsiCoAttributedView profile: PepsiCo

Principle of the day

Anchoring effect

The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.

Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring

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