Disney and TVN sign exclusivity deal for post-premiere TV rights

TVN24 reports that under the agreement, TVN will also gain rights to the latest series from ABC Studios — including the bold and daring “City of Sin” and the gripping thriller “The Catch” — which Polish viewers will be able to watch immediately after their U.S. premieres.

Disney and TVN sign exclusivity deal

- This agreement goes far beyond standard TV rights deals and fits perfectly with TVN’s strategy. We want to continue raising the bar for all players in the TV and online markets, and thanks to this collaboration, TVN gains an advantage in both areas - emphasized Piotr Korycki, Member of the Management Board of TVN SA.

Comment from Disney Media Distribution

Rory Buckley, General Manager for CEE at Disney Media Distribution, added: - We are very pleased to sign this important agreement, which will further strengthen the collaboration between Disney and TVN. Thanks to this deal, Polish audiences will have access to our rich content, beloved characters, and captivating stories, bringing many joyful moments to TVN viewers.

source: tvn24bis.pl

Terms from the article

Media. Channels and platforms through which communication reaches audiences: internet, print, television, radio, outdoor, podcasts, newsletters, and social media. In marketing, media also refers to the purchase and planning of ad placements.

Dlaczego to ważne: This is the marketer’s playing field: choosing the right channels determines whether the message reaches the right people at a reasonable cost. Media is also an expense — often the largest item in a campaign budget.

Kiedy się stosuje: In every campaign planning: selecting channels based on target audience, objective, and budget.

Releasing films on TV immediately after premiere — what the TVN and Disney deal brings

Czym grozi pominięcie: A great creative in the wrong media is a message sent nowhere — it reaches the wrong people, at the wrong time, and at too high a cost.

Media. 受信者に情報が届くためのチャネルや媒体：インターネット、新聞、テレビ、ラジオ、屋外広告、ポッドキャスト、ニュースレター、およびソーシャルメディアプラットフォーム。マーケティングにおいて、メディアは広告の購入および配信計画を指すこともある。

Dlaczego to ważne: マーケターの戦略の中心である：適切なチャネルの選定によって、メッセージがターゲット層に適切なタイミングで、合理的なコストで届くかどうかが決まる。メディアはコストの面でも、キャンペーン予算の中で最も大きな項目となることが多い。

Kiedy się stosuje: キャンペーン計画のすべての段階で使用：ターゲット層、目的、予算に応じたチャネルの選定。

Czym grozi pominięcie: 優れたクリエイティブでも、不適切なメディアを使えば、メッセージは届かず、ターゲットに到達しない、タイミングがずれ、コストが高くなる。

Summary

The TVN and Disney Media Distribution agreement grants the Polish broadcaster rights to the latest ABC Studios series — “City of Sin” and the thriller “The Catch” — which Polish audiences will be able to watch immediately after their U.S. premieres.

Piotr Korycki of TVN SA’s Management Board emphasized that the scope of the partnership exceeds standard TV rights deals, with the goal of raising the bar against competitors in both the TV and online markets. Rory Buckley from Disney Media Distribution highlighted the strengthened collaboration between both companies.