Mullen Lowe Group is a formidable business entity, ready to meet challenges and serve clients on the world’s most dynamic markets. The merger of two of the world’s most acclaimed and innovative agencies makes it the third global full-service network in Interpublic Group’s portfolio.
- Strengthening LOWE’s international presence will expand the capabilities of LOWE Warsaw in modern communication solutions – states Kinga Grzelewska, Managing Partner and Creative Director at LOWE Warsaw.
The CEO of the network is Mullen’s former CEO, Alex Leikikh. Michael Wall, head of Lowe and Partners, contributed to the merger plan and will leave the company after a brief transition period. The leadership team of Mullen Lowe Group includes representatives from both networks, including Jose Miguel Skoloff, who remains as Chair of the Global Creative Council.
- With the diversification of LOWE’s offerings and enhanced competencies, the network is poised for global growth, including in the United States, the world’s largest advertising market – says Michael Roth, CEO of IPG, adding – With the creation of Mullen Lowe Group, we can leverage this potential while simultaneously enabling one of our most dynamic U.S. agencies to access global creative resources and services. Clients will benefit from the combined talents and creativity of both agencies, whose philosophies complement each other perfectly. Moreover, this is an excellent opportunity to engage Alex in global leadership and harness his skills in team and business building for one of the industry’s most distinguished creative networks.
- Enabling clients to operate on an international scale has always been part of Mullen’s broader development strategy – emphasizes Alex Leikikh, adding – Through this merger, Lowe and Mullen bring together outstanding specialists across key international markets. The competitive spirit that unites both agencies will now serve as the driving force of the newly formed creative group, focused on clients who share our philosophy of “always think like a conqueror.” Together with Lowe, we share the goal of becoming the most innovative and creative agency in the world.
- Alongside the IPG team, we are developing a plan to expand Lowe’s capabilities on key global markets – says Michael Wall, adding – The integration of Lowe Profero has strengthened our position in digital services, accelerating the process of acquiring new clients across the network.
GROUP STRUCTURE
With the launch of Mullen Lowe Group, operations begin in the United States and the United Kingdom:
• In the United States, Mullen Lowe Group will oversee Mullen offices in Boston, Los Angeles, and Winston-Salem, which will operate under the Mullen Lowe brand.
• The fully integrated digital capabilities of Lowe Profero in New York and the award-winning media division Mediahub from Mullen will fall under Mullen Lowe Group. Additionally, Mullen Lowe Group will open a new office in New York.
• In the United Kingdom, Mullen Lowe Group will oversee DLKW Lowe, Lowe Profero, and Lowe Open in London.
• Agency Campbell Ewald and its clients will continue to access international network resources as needed. The agency, with offices in Detroit, San Antonio, New York, and Los Angeles, will operate independently within the Mullen Lowe Group.
All Lowe network agencies operating on key international markets will fall under Mullen Lowe Group and its leader Alex Leikikh. A rebranding of most Lowe agencies to Mullen Lowe is planned for 2015 and 2016.
